THE BRAND
Until the 1960s, the Portuguese sugar refining industry consisted of several dozen small units, many of which operated in a handmade manner, with very rudimentary equipment, unable to produce quality sugar.
The prevailing industrial conditioning policy led to the creation of modern, larger, and technologically well-equipped sugar refining units, thereby transforming the Sugar Refining Industrial Sector.
RAR Sugar was established in 1962, as a result of the consolidation of 9 small sugar refining units located in the North of the country, hence the acronym RAR (Reunited Sugar Refineries). The company began marketing the existing production from these small units until the planned refinery to replace them started operations.
Construction of its facilities began the following year, and RAR commenced operations in 1967, with an installed production capacity of 25,000 tons/year. RAR’s sales in 1967 reached approximately 22,000 tons, corresponding to 11.78% of the country’s production.
In the year 1968
The shareholder composition of RAR changed, enabling a new dynamism that translated into exceptional growth for the company in the following years. The company’s share capital was increased, and the production capacity of the refinery was expanded in response to the growing sales and the progression of RAR’s market share.
In the 70s and 80s
In 1973, RAR acquired the Angola Refinery, located in Matosinhos, and its sales volume began to represent about 45% of the national market.
Despite the challenges faced by the country during that time, RAR undertook an expansion of its activities and diversification into other areas, creating numerous companies that today form the RAR Group.
From 1991 onwards
The production activity was concentrated, closing the Matosinhos Refinery and equipping the Porto Refinery with the necessary capacity to fully process RAR’s sugar needs. With a current production capacity exceeding 240,000 tons/year, RAR Sugar has faced the 21st century with the determination to be a reference in the Iberian market, offering innovative products and services with a clear commitment to quality.
In recent years, the company has been progressively adapting to the new realities of the market, modernizing its manufacturing, logistics, and management processes, thereby focusing on continuous efficiency improvements.
RAR Sugar is a company that remains committed to ensuring the quality and food safety of its products, taking on the commitment to continuous improvement of its environmental performance. The certifications obtained and confirmed over the past few years are proof of this dedication.
Visão, Missão e Valores
VISÃO: Criar soluções doces, naturais e sustentáveis
MISSÃO:
Foco em Pessoas, Processos e Mercado, estando ao lado do cliente satisfazendo os consumidores, evoluindo de operador local para um posicionamento global através:
- Orgulho em ser RAR
- Espírito colaborativo
- Responsabilidade (Pessoas, Planeta, Soluções)
- Eficiência operacional
- Qualidade
- Sustentabilidade
- Inovação
- Soluções diferenciadoras em cocriação
- Parcerias
- Criação de valor
- Naturalidade
VALORES:
- Respeito
- Foco no cliente
- Orientação para o consumidor
- Trabalho em equipa
- Flexibilidade
- Proatividade
- Proximidade
- Iniciativa
